This project analyzed Twitter data around the release of the Popeyes Chicken Sandwich craze. There was a range of emotion with the release of the sandwich, from joy about getting the sandwich, anger when they sold out and fear when there was fighting. The data was collected from the Twitter Academic Research API and visualizations were created in Tableau. Different analysis techniques were used such as sentiment analysis, topic modeling and word and emoji clouds to show the change in emotion over time. Analysis of the change in volume of hashtags and direct mentions were studied as well as a regression analysis of retweets to see what factors contributed to how engaged people were with the campaign. Lastly, network analysis was used to show the degree centrality of people tweeting about the fights at Popeyes.